Why is it important to keep my branding and marketing material consistent?

Not having a consistent look, feel, and message in your branding or marketing material can lead to confusion in who your company truly is. Making sure that all your branding and marketing material is seamlessly consistent creates a solid and professional presence for your business.

Think of it like this: Would you rather go see twenty different movies that make up one story? Or would you rather see one movie that tells you the whole story right from the get-go? When your business cards are orange and use a blue font, and your brochures use green and purple, and your logo uses teal and black, things start to get confusing and inconsistent. Your logo, brochures, business cards, letterhead, and all other marketing material should use the same color, general look and feel, and message. Only then is a solid and professional look established.